A refined identity for a modern tea house, from logo and stationery to menus and packaging.
(01) Client
Kōen Tea House is a modern tea room bringing a slow, ceremonial approach to everyday tea.
(02) Challenge
The owners had a beautiful space but no identity to carry the experience beyond its walls.
(03) Objective
Create a complete brand identity that feels serene, crafted and international.
(04) Imago’s Role
Brand strategy, identity design and print production.
- Brand Identity
- Stationery
- Menu Design
We defined the brand around the idea of a pause, a small moment of clarity in a busy day.
The identity uses pearl foil, soft lavender stock and a restrained serif wordmark.
Every printed piece, from business cards to menus, was produced print-ready with consistent finishes.
Final work
- Sample project: results will appear here once real case studies are added.
Next project
Atlas & Ink