A quiet, luminous launch for a founder-led skincare line — from positioning to the first product stills.
(01) Client
Maison Lune is a founder-led skincare brand creating small-batch formulas inspired by evening rituals.
(02) Challenge
A strong product with no visual language. The brand needed to look as considered as its formulas before its first retail launch.
(03) Objective
Define a clear position, a calm and recognisable visual direction, and a launch library of product content.
(04) Imago’s Role
Strategy, creative direction and content production.
- Brand Strategy
- Product Photography
- Launch Content
We began with the founder’s story and the ritual the product belongs to, distilling it into a single positioning line and three brand values.
The visual direction borrowed from moonlight on glass: soft prismatic light, pearl tones and generous negative space.
Product stills were art-directed to feel like still lifes rather than catalogue shots, giving the brand an editorial presence across web and social.
Final work
- Sample project: results will appear here once real case studies are added.
Next project
Coral Coast Festival
