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Lifestyle Retail/2024Sample project
A launch campaign connecting a pop-up event, printed collateral and a two-week social rollout.
(01) Client
Solstice is a lifestyle retailer opening its first flagship store.
(02) Challenge
The launch needed to feel like one story across a physical event, print and social media.
(03) Objective
Create a single campaign idea and roll it out across every channel in time for opening weekend.
(04) Imago’s Role
Campaign concept, event branding, print and social media.
(05)Services provided
- Campaign Concept
- Launch Event Branding
- Social Campaign
(06)Creative approach
One campaign line and one visual device, a prism of morning light, connected every touchpoint.
Event signage, invitations and in-store materials were designed as a single family.
A two-week social rollout built anticipation before the doors opened.
(07)Final work
Final work
(08)Results
- Sample project: results will appear here once real case studies are added.
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Maison Lune
